Instagram is now the most popular of all social media due to the addition of reels in 2020. Instagram launched reels – short video content during the time when TikTok was in deep trouble with some other Chinese apps in India. Instagram has gone through many changes in terms of post size requirements over the years.
Reasons to Consider Instagram Marketing
- 200 Million users daily visit Business Profiles (Source: Instagram)
- More than 300 Million daily active users. (Source: Instagram)
- India is the largest country in terms of Instagram users with over 230 Million users. (Source: Statista)
With such high numbers, any business owner be it a small startup or a well-established company should consider Instagram for their business leads.
With the increasing number of content creators on Instagram, it’s extremely important for you to follow the size guide of the Instagram post to maintain the quality of pictures and videos. Instagram systems compress images and videos to better compatibility with their system, this sometimes reduces the quality of the content. Therefore today we have brought you the perfect Instagram post size guide to beat this system and maintain the quality of your content.
If you design your content as per this size guide of posts, and reels of Instagram, the system will not compress your content and your followers can get the best quality of your content.
Now, let’s look at the recommended sizes for each type of post.
Quick Overview of Instagram Post Size Guide 2023
First, let’s talk about the different types of posts on Instagram:
Instagram feed posts: These include photos, videos, and carousels. These are the regular posts that show up in your Instagram feed.
Instagram Stories: These are temporary posts that disappear after 24 hours. They can also include photos, videos, and text.
Instagram Reels: These are short, 15-30-60 second videos that can be edited with text, and effects. Users were allowed to upload a 15-sec short video on their profiles as reels. Later as the format gained popularity, Instagram increased the limit of reels to 30 sec, and now as of 2022, reel limits are increased to 90 sec.
A detailed breakdown of Instagram Post Sizes
Instagram Profile Picture Size: 320 x 320 pixels
Instagram profile pictures are displayed in 110 x 110 pixels but image files are stored in 320 x 320 pixels, so users should make sure to upload images of at least 320 pixels.
Also, the creator should note that the image is of square size but Instagram displays profile pictures as circles, so make sure the main elements should be kept in the center to avoid being cropped out.
You can use apps like Canva to make a perfect profile picture.
What is the size of a instagram post?
Instagram Feed Post Size: 1080 x 1080 pixels (Square)
- Square: 1080 x 1080 pixels
- Landscape: 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- Aspect ratio: Between 1.91:1 and 4:5
It’s important to note that Instagram will automatically crop your photos if they don’t fit within these dimensions. To avoid having your photos cropped, make sure you’re using the correct aspect ratio. For square posts, use a 1:1 aspect ratio. For landscape posts, use a 1.91:1 aspect ratio. For portrait posts, use a 4:5 aspect ratio.
Instagram carousel image sizes: 1080 x 1350 pixels (Portrait)
- Square: 1080 x 1080 pixels
- Landscape: 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- Aspect ratio: square (1:1), landscape (1.91:1), portrait (4:5)
- Recommended image size: Choose as per your choice and need of content. Make sure the size should be between 566 and 1350 pixels. Also, each image in the carousel should be of the same size.
Use Canva to find amazing carousel templates and customize them as per your brands.
Instagram Stories image size: 1080 x 1920 pixels
Aspect ratio 9:16
To make the story buffer quickly, use images with smaller pixels but the same aspect ratio. Failing to which, your images will be cropped or zoomed by Instagram to make them fit in desired aspect ratio.
One story can be up to 60 sec. If it’s more than that, you have to upload it in 2 parts.
Instagram Reels sizes: 1080 x 1920 pixels
- Aspect ratio: 9:16.
- Cover photo: 1080 x 1920 pixels
- Max time limit: 60 sec
- Max size: 4GB
- Minimum FPS: 30FPS
- Minimum resolution: 720p
Note: Reels are displayed at 1:1 images on your profile and 4:5 image on the feed page. Arrange your content accordingly. Place your text in the center third of the screen to ensure it’s visible on all devices.
Instagram IGTV sizes: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Cover photo: 420px by 654px with a 1:1.55 aspect ratio
- Max time limit: 60 min
- Size limit: For a video less than 10 min, the max file size should be 650MB and for a video between 10-60min, the max file limit is 3.6GB
- Minimum FPS: 30FPS
- Minimum resolution: 720p
Conclusion:
Optimizing your Instagram images for the platform is crucial for ensuring that your content is visually appealing and engaging for your audience. By following the guidelines outlined in this Instagram image size guide, you can make sure that your photos and videos are formatted correctly and displayed perfectly on the platform. Remember, quality content is key to building a strong presence on Instagram, so taking the time to properly format your images can make a big difference in the success of your account. With these guides, you can confidently share your best images with your followers and make a lasting impression on the platform.